Ashley Gerrity is an award-winning, nationally published wedding and portrait photographer based in Philadelphia, PA who is on a mission to share her strategic, no-nonsense approach towards creative entrepreneurship with small business owners everywhere.
WHAT MAKES ASHLEY AN AWESOME COACH...
Remember 2008? Well, even if you don’t, 2008 was the year when our economy was tanking so seriously that the even uber-successful Starbucks had begun layoffs and closing stores.
It was during this scary time that I navigated my way successfully up the chain of management and was the only person in the Philadelphia metro at my level to keep my job and successfully move forward into a full-time business management position. Thinking I was finally in the clear, I was handed a portfolio that was one of the least profitable and lowest performing pieces in the entire mid-Atlantic region, slated to be closed within a year.
Through aggressive cost savings, intelligently calculated investments, and the strong support and training of a stellar staff, I turned around my failing store and was ranked in the top three highest performing stores across a myriad of rankings out of 120 stores. Success!
In the midst of rocking my corporate job, analyzing profit & loss statements, navigating HR, hiring, and firing, and managing a constantly changing portfolio of priorities, I struck out on my own, opening Ashley Gerrity Photography, despite having had no previous photography experience. Using the business acumen I acquired in the corporate world, I dove in headfirst. With a few months, I had a handful of wedding contracts, a full bag of gear, and a addiction to the bittersweet buzz of entrepreneurship.
Just four years later, I run a successful studio in the heart of downtown Philadelphia with a team of associate photographers, over a hundred happy couples (with a surprisingly low divorce rate), and have consistently grown my business revenues 30-40% annually. I’ve felt the joys and pains of building a business bigger than I had imagined (and I dream big). Every day, I wake up, partner up with my amazing studio manager, and work with my inspiring clients. Through my years, I have achieved a level of work-life balance that satisfies me and would love to help you achieve all that I have and more.
Is your business built on an incredibly strong foundation? Are you analyzing your trends and making savvy decisions built around real data and experience? What are you goals for the year? Are you checking in with them and achieving them regularly? Do you have time to bake a cake, have cocktails with friends, or take a nap without feeling guilty? Are you earning what you want and do you know where you are going next?